Looking to
the future

Investing in Future Icons

We believe icons are forged, rather than born. Many icons survived challenging childhoods, and most had a hand-up somewhere along theway to realize their full potential. Sadly, some children are disproportionately at risk of being trapped in a life marked by poverty, violence and incarceration.

The Future Icons Program lights children’s paths to a brighter tomorrow.To start, the Future Icons Program will focus on young children where early educational and mental wellness interventions can transform the trajectory of their lives. Why? Because these interventions are proven to break the negative cycles into which some children are born. We all benefit from a world in which all children can grow into their true potential.

Golden Era

We also celebrate our bee-created ingredients by supporting healthy hives in partnership with The Bee & Butterfly Habitat Fund to restore pollinator health and biodiversity. The golden threads of Icon's formulas trace back to Hollywood's Golden Era, where bee created ingredients powered the luminous skin behind the silver screen's most iconic faces. Reimagined into formulas for today by the scientists at Innovative Skincare, this time-tested trio never fails to deliver.